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By no means is it a misconception that social media has invaded the business world. With new technology always on the horizon, the digital marketing space is finding its niche in social media. Businesses today are not only creating accounts on social platforms, but they’re actively using them to[...]

I know, I know: who would have thought that Instagram would ever be used for business? A few years back, probably no one. But now, business is booming on the ‘gram. And it’s no wonder: over 1.5 million businesses worldwide already tell their stories at the center of visual discovery.

As businesses, we seek a competitive advantage. Meaning that competitive advantages provide an edge over rival competitors and an ability to generate greater value for a firm and its shareholders. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize[...]

Social media platforms are some of the fastest evolving internet sites in the world, and yet so many businesses fail to understand their worth. The social media industry allows us to connect with people from all over the world by giving businesses opportunity to reach new distribution channels and[...]