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By no means is it a misconception that social media has invaded the business world. With new technology always on the horizon, the digital marketing space is finding its niche in social media. Businesses today are not only creating accounts on social platforms, but they’re actively using them to[...]

Since forever, Google’s primary search index was from a desktop’s view of a website. After all, that’s where the majority of searches were coming from. But now, as more users across the globe access Google from their phones, Google is shifting its algorithmic gears. The new shift is called[...]

I know, I know: who would have thought that Instagram would ever be used for business? A few years back, probably no one. But now, business is booming on the ‘gram. And it’s no wonder: over 1.5 million businesses worldwide already tell their stories at the center of visual discovery.

Think of choosing a font like choosing an outfit. You wouldn’t wear a bathing suit to a corporate job interview, or your interview outfit to a casual brunch with friends.

Businesses that people believe in and are connected to tend to attract and keep better talent. We have heard time and time again that people who love the environment they work in do their job well and more effectively. Let alone the employee turnover percentage decreases, and employee morale is[...]

Small businesses typically focus on the necessities, spending cash flow only on the things they need the most. Sometimes having a website isn’t thrown into the “things I need the most” pile, but guys, it absolutely should.

As businesses, we seek a competitive advantage. Meaning that competitive advantages provide an edge over rival competitors and an ability to generate greater value for a firm and its shareholders. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize[...]

One of the many working definitions of trust is as an emotional connection to an external party. Trust plays a vital role in not only our purchasing decisions, but in all aspects of our relationships.

Social media platforms are some of the fastest evolving internet sites in the world, and yet so many businesses fail to understand their worth. The social media industry allows us to connect with people from all over the world by giving businesses opportunity to reach new distribution channels and[...]

As a small business, developing and implementing a hearty digital marketing strategy can be a challenge for a myriad of reasons: